Instagram Aesthetic

Instagram Aesthetic

Leading on from the consensus that Topshop's social media presence is basic (according to the instagram poll results) I thought it was a good idea to scroll through their instagram feed to see how their posts have changed in a year, looking for any improvements. I found that the style of posting and the aesthetic of the page went through at least 15 aesthetic changes since February 2018. These are the 15 examples, some of these images include the point at which the aesthetic changes again. 

This shows inconsistency in the brand and the way they are seen by their audience, almost as if they have been trialing out different styles and when one is found to be ineffective at getting peoples attention they move on to a new one, causing their social media to have no distinct style.

Looking at competitors feeds and finding out that consumers prefer the aesthetic of online brand Pretty Little Thing, 72% chose Pretty Little Thing's aesthetic over Topshop's, it seems it would be a lot more effective if they followed a style and aesthetic more closely throughout their feed, as of now looking at their feed as a whole the posts do not seem to co ordinate together looking messy and misplaced in some areas. Using consistent imagery and colour schemes would make their feed as a whole more consistent and be a lot more recognisable as being Topshop's style.