Instagram Poll Results

Instagram Poll Results

These are the result of an Instagram poll I conducted about the presence Topshop has on social media and how they come across to their audience, also what the audience wants to see.

This shows the brand has a good reach but it does not reach all audiences, this could be because of the use of cookies meaning ads only get shown to those already aware of or searching for Topshop, there isn’t much the brand can do about this but it just shows that not everyone is aware of the social media marketing Topshop puts out.

These results agree with the idea I already had for the brand, it shows others also agree that there is nothing special with the way Topshop markets its branding. They seem to use immature and basic graphics to advertise, nothing memorable in a good way, unlike competitors such as PLT and Missguided who use bright, over the top colours and visuals in their branding, which may not be to some people’s tastes but it definitely creates a memorable aesthetic for the brand. I think this is an improvement that needs to be made throughout the brand, although some of their in-store displays and imagery is quite sleek I still think there is nothing stand out-ish about it how they present things. Giving the brand a memorable aesthetic could help bring in new customers and keep the brand fresh in existing customers minds.

These results further support my thoughts that a change needs to be made to Topshops marketing style. Out of the 62% of people that see Topshop advertising 81% agree that it does not encourage them to shop. Changing their style could see an increase in sales compared to the reach of advertising and entice a whole new side to their demographic.

I wanted to show people the differences between Topshop instagram home page and PLT’s instagram home page, showing the difference between 2 brands with different styles of advertising. From a quick glance I think you are more likely to remember PLTs page rather than Topshop’s, I wanted to see if people agree. Nearly three quarters of people agreed that put had a more enticing, exciting aesthetic.

These results show that people would rather see a brand using images from more normal people rather than completely staged set up model shoots containing super model figures. Although Topshop still tends to pick a certain type of influencer similar to the models they pick it still gives a better sense of real life people wearing the clothes, which can encourage more people to want to shop.

These results link on from the last, as found out that people would rather see influencers on brands social medias, Topshop needs to change is habits of using the same type of person on their pages. It encourages people to buy from a brand more if the brand is inclusive of all body types, they can show that they think about average bodies simply by promoting a more diverse range of people on their pages. I think consumers would rather see this than an endless wave of stick thin models as it makes the brand feel more approachable to more people, if the brand shows that anyone can wear their clothes people would be more comfortable going in and purchasing if they don’t look like the image a brand promotes. A great example of a brand showing inclusivity is River island, who have for a while now regularly used models with down syndrome in their branding on sicali media and in-store.

I think brands interacting over social media with consumers is a good way to create a better customer/ brand relationship. Interacting with people through things like competitions and live streams means more social media interaction and activity. This could help grow Topshop’s online presence, as I think that them being an older brand compared to some we see on social media these days gives them a disadvantage as the brand grew without the use of social media however in the current society we live in social media is a crucial part of popularity. I think Topshop needs to take ideas from some of its newer competitors that thrive of social media. 

This links to my last point, in an age of social media it helps what people see while scrolling their phones in terms of what they are going to do off their phones. Over half the people who responded agreed that what they see on their phones affects where they shop. Another reason Topshop needs to update its social marketing.