Market Position

Current Market Position Mood board

This mood board is meant to show Topshop's current market position. The images in pink and outlined are images taken from articles on Topshop's website, each from a different article promoting a current new trend. The images in their original colour ways are all off competitors websites, promoting a current trends or campaign. None of the Topshop images are very big, meaning to represent that Topshop's presence in the current market place is not as big as it has been in current years and the brand can sometimes be lost behind its online and high street competitors.

Proposed Market Position Mood board 

This mood board is meant to show the hold that Topshop will have over the market due to this proposal. The strategies are meant to help Topshop create a bigger online presence and take over online retail and media like it took over the high street when the brand first launched. The proposal is meant to put Topshop on top of all of its competitors, with the right strategies Topshop could take back its high street name, with new ranges and styles to its products and new ways of marketing and interacting with its consumers online.