Product Selection

Topshop's Product Range--

The retailer offers choices to men and women having the Topshop branch aimed at women and the branch Topman more aimed towards men, the brand does not offer a children’s collection. Focussing on Topshop there is a wide range of product selection, the brand is known for its good quality in both manufacturing and materials used which is why the price is sometimes a bit higher than other retailers such as New look and H&M. They offer products from outerwear, beauty, accessories, lingerie and nightwear to name a few, they also stock a range of sportswear brands including Adidas and Champion, however their most popular and repeat purchased items are their jeans, denim and outerwear, although these can be some of their higher priced items with full price jeans starting at £30 and being an average of around £41 per pair, according to pricing on their website, these are some of the biggest ranges available in topshop with hundreds of items available in each category at one time, currently on their website there is 536 results when you search for jeans including half sizes due to the high demand for a bigger selection. They understand people are loyal to these products as they offer such good quality, hence being best sellers, people know the quality they are going to receive so don’t mind paying a bit more than they would at other high street competitors for something they know will last. Whereas other items can be overpriced for what the item is which is where they might lose out on sales to other brands. For example the cheapest full price plain white t-shirt on Topshop’s website sells for £10 however the same style product on New Look’s website sells cheapest for £6.99 full price. 

 Topshop also offers a range of concessions within their stores, these concessions differ from store to store based on location and the size of the store, for example in the Oxford Street store there is a much wider range of concessions, including Gypsy Shrine, Skinny Dip and even a cupcake bar, whereas in the  White rose, Leeds store the only concession they carry is the eyelash brand Doll Lashes. The size of each concession stand changes depending on the time of year and on current trends, you would not see a big concession for Gypsy Shrine over autumn and winter, it would consist of one stand or even just the end of a stand in some stores, however in summer and spring leading up to festival season you would see a massive increase in the sale of body glitter and gems, hence why Topshop displays this brand over a full section or stand, in scale to the size of the rest of the store to ensure the brand is seen by customers even if they aren’t looking for it and to increase sales to footfall ratio for this type of concession.