Questions suitable for surveys and interviews

Questions suitable for surveys and interviews 

These are some of the questions that can be used in surveys or interviews as part of market research, not all of these were used.

For the customers

• Did you know Topshop had some more ethical lines?
• Do you think Ethical lines should be put at the front of the store?
• Would you buy ethical products?
• Would you continue to shop here if you knew how much the workers were being paid to make the clothes?
• How do you think this store could improve?
• What are your opinions on the pricing of the products?
• Are you aware of the impact fast fashion has on the environment?
• Would you consider environmental impact when deciding where to shop?
• What are your opinions on the branding? ie. Graphics, Models, Media presence

For the shops

• How often do they change window displays/ displays in each store
• How much do you know about the products sold?

                 ie, where materials are sourced

                      where the clothes are manufactured

                      how they're manufactured

                      what materials are used

                      how much they cost to make

• How much do you get paid?
• Do you think your wages are fair compared to the workers that make the clothes?
• What is the main age range of customers?
• What are the best sellers? ie, what brings the most profit
• How much clothing waste is there from lines that don't sell?
• What happens to this waste?

For competitors

• Do you think topshop is more or less ethical than other high street stores?
• What are your thoughts/ opinions on Topshop as a whole? ie, pricing, ethics, style range

More Questions

• Would you continue to buy from celebrity collections such as IVY PARK if you knew the working conditions/ wages of the workers?